RCA was a historically innovative tech congolomerate that failed to adapt to developments in the digital world of the late 20th and early 21st century, and as a result, it’s brand equity dried up. This project injects fresh life into the brand, imagining it as a modern, cutting edge tech incubator focusing on AI, robotics, and renewable energy.

RCA was a historically innovative tech congolomerate that failed to adapt to developments in the digital world of the late 20th and early 21st century, and as a result, it’s brand equity dried up. This project injects fresh life into the brand, imagining it as a modern, cutting edge tech incubator focusing on AI. The goals for the project entailed the development of a visual system and documenting it through a set of design manuals.

COMPLETED: Fall 2019
DISCIPLINE: Branding
PROJECT TYPE: Brand Identity, print, digital